There are few things as important to any business as having a strong reputation. This is especially true of dental practices, as client referrals and goodwill are two necessary components to any thriving dental practice. Building a strong reputation is especially essential after dental practice transitions, right when you’re starting out at your new practice. Here are some simple, and effective, tips on how to build a strong reputation for your dental practice.
Have a stellar first impression
Since you’re the new owner, people are going to want to meet you and get know what you’re like. Be sure that you greet them with a smile and treat each patient that walks through the door with respect. This first impression principle extends to your physical dental practice as well, so ensure that your space looks clean and reflects your practice philosophy when you open your doors.
Craft a polished online presence
Nowadays, your online presence is more important than ever. With many people turning to the internet as a means of information, you’ve got to make sure your profile is top-notch. From Facebook to Instagram to your practice’s website, each one should have a consistent look that reflects your practice’s vision. Be sure to post high-quality images and provide relevant and helpful content. If you present yourself well online, potential patients will have a better opinion of your practice.
Look into online reputation management
With 97% of people saying online reputation management is important to their business, it’s worth looking into. Online reputation management is a way to manage the online conversation surrounding your practice or brand, helping to eliminate false or harmful reviews. It works to foster positivity and honesty online, something that is essential for dental practices. What with the importance of patient referrals and goodwill, a positive online reputation is a key way to build a strong reputation for your dental practice.
Engage with the community
To have a strong reputation, you need to make a name for yourself in the community. Whether you host an open house, reach out to new patients through deals and specials, or attend community festivals and events, engaging with the community is a must. This will help others to see and feel your presence, and that you care about becoming a part of the community.
Once you’ve acquired your new dental practice, it’s essential to make a lasting impression on the community. After all, these are the people that will become your patients, employees, and trusted community members–building a strong reputation for your new dental practice will help you start out on the right foot.
