Every business’s reputation is important, but when it comes to the healthcare industry, having a great reputation is crucial. Few potential patients are going to visit a dental practice without first checking out reviews or asking for referrals. This is because when it comes to their health, they’re going to do their research. However, this is not something you need to stress over—here’s a breakdown of dental practice reputation management and how you can effectively use it for your practice.
What is dental practice reputation management?
As the name implies, reputation management is all about managing how others view your business. Typically, while reputation comes in several forms, dental practices focus on online reviews. Nowadays, people turn to online resources with almost all their queries. This includes any business they’re looking to frequent, such as a potential dentist. From Yelp to Google Reviews, each opinion matters, and potential customers will read your practice’s reviews.
Why is it so important?
Good reviews are necessary for any business, and that increases twofold with dental practices. You don’t want potential patients to read a disgruntled review, assume your dental practice won’t be the right fit and go elsewhere with their needs. By utilizing dental practice reputation management, you can respond to any negative reviews and clear up any misconceptions or address any concerns.
What are the different ways to use it?
Businesses can use reputation management in many ways. A few methods include:
- Responding to reviews
- Encouraging reviews from current happy patients
- Ensuring your proper information is online, including phone number, address, etc.
- Analyzing the data to see where you can make improvements
Reputation management is about much more than acquiring new reviews. These evaluations are also an incredible tool to understand where you can make improvements. Rather than thinking of negative reviews as the end of the world, reputation management allows you to see it as data that can help you improve.
As a dental practice owner, whether you recently acquired your practice or you’re looking to sell and want to up your value, reputation is essential. The right online reputation is sure to increase your dental or orthodontic practice valuation. Plus, it doesn’t have to be a hands-off endeavor—with the help of reputation management, you can take control of your business and the way others view it, and in turn, shed the best light on it.