These ways to reduce dental patient acquisition costs will help you grow your practice’s customer base without negatively impacting its bottom line.
Acquiring new patients is essential for practice growth and a key priority for many dentists. Unfortunately, attracting new patients to one’s practice can be exceedingly costly if you don’t use the right methods. Fortunately, there are also many dental patient acquisition methods that will allow you to grow your practice without dragging down your bottom line. Here are some of the best ways to reduce dental patient acquisition costs.
Optimize marketing efforts with automation
Marketing automation involves utilizing technologies and software platforms to manage marketing processes across multiple channels automatically. As such, you can automate repetitive tasks and speed up manual processes to save a significant amount of time and money. By automating marketing practices to maximize efficiency, you won’t just increase revenue by attracting new patients, you can also significantly reduce marketing costs for a higher return on investment.
Boost the organic search rankings of your practice’s website
Many people use online searches to find businesses. To ensure that they discover your practice, it’s important to be towards the top of the search results list—not buried on the second page.
One of the most successful ways to improve the online rankings of your practice’s website is by utilizing search engine optimization (SEO) techniques to leverage organic search. Rather than paying to boost your position in search results, SEO allows you to increase your unpaid organic rankings for more long-term benefits.
Plus, because SEO-optimized websites are faster, more visually appealing, and easier to operate, the enhanced user experience will likely result in better conversions (website visitors becoming customers). By improving your organic rankings, you can cut back on more expensive methods of improving your online visibility and enjoy the long-term, customer-attracting benefits of SEO.
Track your advertising results and cut the fat
Tracking your advertising results can help you avoid spending money on acquisition efforts that aren’t yielding a significant increase in patients—it’s a surefire way to reduce dental patient acquisition costs. Ideally, you should track your metrics for customer acquisition and costs at least twice per year. Doing so will help you recognize which marketing efforts are yielding the best result and which ones aren’t worth the time and money.
You may be surprised to find that marketing efforts that worked in the past are no longer generating good results. Such knowledge is key to avoid wasting money in your effort to increase patient acquisition.
Henry Schein Professional Practice Transitions is dedicated to helping your practice achieve success at every stage of your career. Whether you’re considering buying, selling, or valuing your practice, we can provide the experience and expertise necessary. For more information regarding our services and how we became the national leader in dental practice valuations, sales, financing, and transition planning, contact us today.